Prevention

Our campaigns

„DON’T DRINK AND DRIVE“ (DDAD) is an alcohol abuse prevention campaign initiated by the leading associations of the sparkling wine, wine, spirits and beer industries. Since 1993, the campaign has worked to reach road users across Germany with the message that alcohol and driving don't mix. "DON'T DRINK AND DRIVE" is thus the oldest ongoing road safety campaign in Germany.

Drinking and driving is not a trivial offense. Anyone who actively participates in road traffic while intoxicated must not only expect to have their driver's license revoked and face heavy fines, but also endangers themselves and others. This is reason enough for the alcohol industry to make a clear commitment to stop using its products in connection with active participation in road traffic. The aim of the campaign is to further reduce the number of alcohol-related accidents.

Young drivers in particular often underestimate the dangers associated with alcohol and are still disproportionately involved in such accidents. Lack of driving experience, overestimation of one's own capabilities and a poor knowledge of the physical effects of alcohol increase the risk. Young drivers are often too fast and cannot properly assess braking distances in extreme situations or when overtaking. When alcohol is added to the mix, the danger is magnified.

That's why "DON'T DRINK AND DRIVE" educates young drivers between the ages of 18 and 25 in particular about the effects of alcohol consumption on driving ability. In line with the motto "If you drive, you stay sober!", young drivers can also use an electronic driving simulator at the associated "DDAD Academy" to test in practice the influence of alcohol on perception and reaction speed. And they can do so without endangering themselves or others in traffic. For many years, the "DDAD Academy" has successfully conducted outreach programs in vocational schools and involved driving schools.

Even though the number of accidents in Germany has been on a downward trend for years, we as the Association of German Sparkling Wineries want to continue to use "DON'T DRINK AND DRIVE" to warn against the risks of drinking and driving.

For more information on "DON'T DRINK AND DRIVE", please visit the official DDAD website.

Wine has been part of the culinary and cultural heritage of many countries for thousands of years. As a result, wine beverages are an integral part of many societies worldwide, in part because moderate and responsible wine consumption patterns are compatible with a healthy lifestyle. The Wine in Moderation (WiM) initiative shows how this can be done.

The pan-European "Wine in Moderation" program is committed to creating a sustainable wine culture and educates not only about the health risks of misuse. All WiM information and education includes wine-specific explanations as well as the integration of enjoyment and cultural value. The cornerstones of the program are scientific knowledge, education and responsible communication. With the message "Choose - Share - Care", "Wine in Moderation" contributes to the long-term sensitization of sparkling wine and wine consumers as well as the entire wine industry. At the same time, "Wine in Moderation" thus strengthens the international wine value chain.

The initiative exclusively promotes a responsible handling of sparkling wine and wine in order to prevent alcohol abuse and its harmful consequences. For example, "Wine in Moderation" has made a commitment to the EU Commission to provide information about the health hazards of alcohol abuse. Designed as an information and education program, "Wine in Moderation" is currently being implemented nationally in 17 countries and is active in 26 countries worldwide.

The Verband Deutscher Sektkellereien e.V. (Association of German Sparkling Wineries) is a member of "Wine in Moderation" and is committed to moderate and responsible sparkling wine consumption.

For more information on "Wine in Moderation," visit the official WiM website.